Why is an SSL certificate important for your business website?

Why is an SSL certificate important for your business website?

SSL certificates are important for a website’s security and safe data transfers. The certificate is especially crucial for e-commerce platforms where customer’s sensitive credit card and contact details are saved for completing their buying processes. Without installing the SSL certificate on the website’s server, there is a high chance of data breaches and loss of crucial information to hackers.

 

Moreover, Google and other search engines give a warning sign to visitors that browsing a particular site without the SSL certificate is not safe. Even visitors feel comfortable visiting a website marked with HTTPS instead of HTTP. Thus, this certificate is really important for websites to prevent data breaches and win the confidence of online customers.

 

What is an SSL certificate?

SSL stands for Secure Socket Layer. It is an encryption technology that provides a secure connection between a web server and a user’s web browser. Installing an SSL certificate on the website creates a protection layer for data transfer, credit card transaction, login detail, and other personal information. That means the information shared between a web browser and the user’s browser will remain encrypted or safe from prying eyes online.

 

Benefits of using an SSL certificate on the website

Websites get many benefits besides getting protection from hackers. Here are some of the crucial benefits of using an SSL certificate on your website:

 

Security

Security of your website is the first benefit acquired after installing an SSL certificate. There will be a protection to your sensitive information, data and customer’s credential. This certificate is a must-have for e-commerce platforms where customers’ share their data and personal information to complete the buying process. Without this security, many customers are likely to run away to secured platforms for their online shopping.

 

According to a Gartner study, 70 per cent of shoppers prefer to look for websites marked with HTTPS before making an online purchase. The certificate brings trust and confidence to complete their online transaction on the website. That shows the importance of having this HTTPS on your website for sale and security purposes.

 

Higher ranking on Google search results

Security and seamless browsing experience for visitors have been a priority for Google. In August 2014, Google launched the HTTPS everywhere initiative. This is a crucial attempt to make the internet a safe place for users. Thus, they have marked every website’s URL with HTTPS using this certificate. Besides marking, Google is said to give higher priority to websites having this certificate installed on their web server. It means a website tends to rank higher on the search result than a site without this certificate. Higher ranking on the SERP means more traffic and sale for a business.

 

Where to buy an SSL certificate online?

Security and seamless experience are important for a website to achieve success in the competitive online market. Don’t give customers a reason to run away from your website by not installing this security feature. Though this certificate may come at an additional cost, yet it is worth getting the website’s protection and business success.

 

For buying an SSL certificate, Webmatics is a reliable place to find the best certificates available in the market at affordable prices. Contact us to buy now.